Go Wild
AUSTIN AND KAT’s Wild Ocean Omega Shield combines marine omega-3s with premium astaxanthin, a dual stabilizer that helps protect delicate omega fats from oxidation in the bottle while also supporting normal cellular health in the body. Delivering 1,300 mg of bioavailable EPA and DHA per serving, the formula supports a dog’s healthy skin and coat, immune function, joint mobility, cognitive health, and everyday inflammatory balance. Uses sustainably caught wild sardine, anchovy, mackerel, and herring oils, and made at the company’s Makery in Seattle, WA. 16 fl. oz. Carries the NASC Quality Seal. Retail partners have access to Astro Loyalty promotions, staff education and in-house marketing support to help drive sales.
austinandkat.com, (206) 446-4819
$49.95
Functional Bone Broth
Jamie Popper excels at designing training products that reduce frustration, foster stronger pet-owner relationships and enhance experiences. Her latest invention: the Focus Treat Pouch from POPPER PETS. Thoughtfully designed for hands-free convenience, effortless organization and a seamless training experience, the pouch features five pockets to stay organized, including one dedicated to a cellphone and keys, plus a dual treat pocket for carrying different kinds of rewards to keep pups motivated. Retailer training support available.
popperpets.com, jamie@popperpets.com
$39.95
Home Sweet Home
Suitable for indoors and outdoors, The Cat House from WIN WORLD uses weatherproof fir wood to provide a functional getaway that can endure years of use with very little maintenance. The secure and relaxed environment suits cats of all ages and activity levels, with the elevated foundation and removable floor promoting circulation and protection from ground chill and wet conditions. 19 by 19 by 26 in.
winworldintl.com, customerservice@winworldinternational.com
$94.99
DIY Builder
Your small animal customers can construct their very own critter city with HAPPY HABITAT’s newest innovation, Burrow Bricks. Measuring 3 in. x 3 in., they snap together to create hides, mazes, and permanent enclosures for small pets. Burrow Bricks contain patented paw-protection technology that prevents paw entrapment.
happyhabitats.net, info@happyhabitats.net, (833) 426-6437
$29.99
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High-Tech Gear
By utilizing an engineered knit material inspired by performance footwear, this Front Range Flex Harness from RUFFWEAR conforms to and moves with a dog’s body through every stride. The engineered knit process itself reduces material waste compared to standard cut-and-sew harness construction. In Polar Blue (above), Rose Velvet, Deep Teal, and Basalt Gray. XXXS-XL.
ruffwear.com, (888) 783-3932
$69.99
Smells Like the Holidays
For this holiday stocking stuffer, ATOMIC BUBBLES packages together Puppy Love Gingerbread Bubbles and Gingerbread Treats, 4 oz. each. Made in the U.S.
atomicbubbles.com, info@atomicbubbles.com, (314) 261-4725
$14.99
Here’s the Meat
K9 NATURAL’s Baked & Coated Grass-Fed Red Recipe features high protein and high meat, with no meals or fillers. Crafted from New Zealand grass-fed beef and lamb, each bite has a rich, savory bone-broth coating for unmatched taste and complete daily nutrition. 3.5/16 lb. Made in the U.S. Also in Wild Ocean Fish and Cage-Free Poultry recipes. POP, staff training incentives, samples and Astro Loyalty Program available.
us.k9felinenatural.com, henajibi@naturalpetfoodgroup.com
$35.99/$119.99
Squeeze, Please
PET HONESTY’s Cat Squeezables bring feline wellness to a format cats enjoy. The creamy, salmon-based supplements are high in protein, grain-free, and enriched with omega-3s to support overall health. In Urinary Tract Health, Skin & Coat Health, Digestive Gut Health, Senior Mobility Support, Daily Multivitamin, Hairball Support, and Calming Support formulas. No unnecessary fillers. 20/40 pouches. Made in the U.S.
pethonesty.com, hello@pethonesty.com
$19.99/$34.99
Smells Like Summer
The 2026 Summer Candle Display from PET HOUSE BY ONE FUR ALL features new Beach Day scent along with other customer favorites Snow Cone, Watermelon Mojito, and Sea Salt & Citrus. Beach Day captures the feeling of an endless summer by the shore. Creamy coconut and ripe banana blend with sun-warmed florals, soft amber and a touch of sea salt to create a warm, sun-kissed tropical fragrance. 9 oz. Made in the U.S.
onefurallpets.com, (786) 325-5410
$23.99
For Growing Kittens
NULO PET FOOD’s Silky Mousse for Kittens delivers smooth, high-protein nutrition to support healthy growth and early development. In Salmon With Egg; Tuna & Duck; and Chicken, Liver & Duck, each velvety mousse uses real animal proteins to fuel lean muscles, and the high-moisture content helps support healthy hydration for developing bodies. The formula also supports developing digestive systems while keeping kittens engaged with rich flavor and a silky texture. Every pouch provides complete-and-balanced kitten nutrition with essential vitamins, minerals, and nutrients. 1.75 oz.
$1.99
Exotic Fish
A delicate process helps preserve the raw whole goodness of Wild PUREBITES Freeze Dried Large Herring Dog Treats. Ideal for big dogs or longer chewing, providing an engaging, satisfying experience, the treats are made with one exotic ingredient — also perfect for dogs on a restricted diet and/or with diabetes, allergies, or other health issues. 15 calories per average herring. 2.5 oz. Freeze dried in the U.S. Packaged in recyclable bags.
purebites.com, customerservice@purebites.com
$12.49
Real Relief
With daily use, Joint Jelly by CANINE HEALTH SOLUTIONS helps soften stiffness, calm inflammation and reduce joint pain so dogs can move more freely. Glucosamine, chondroitin, MSM, and hyaluronic acid support cartilage recovery and joint lubrication, while added flavonoids and rosehips promote muscle relaxation and reduce tension. For older or injured dogs, and for dogs showing signs of discomfort, dragging or limited stride before, during or after training to help them recover faster and perform better. 500 ml. Made in the U.S.
caninehealthsolutions.com, (239) 462-9025
$120
Itty Bitty Bites
Designed in a smaller size that cats find more appealing to eat, each bite of VITAL ESSENTIALS Micro Crunchy Mini Nibs contains freeze-dried, butcher-cut protein and no fillers or artificial additives. In Turkey & Duck Entree, Salmon & Tuna Entree, Chicken & Whitefish Entree, and Pork & Lamb Entree. 12/25 oz. Made in the U.S.
veraw.com, customerservice@veraw.com
$35.89/$67.99
Sign Language
Odds are, quite a few of your customer dogs don’t appreciate when another pup or person approaches without permission — or at all. BEST FRIEND SUPPLIES CO helps give them space with its line of Leash Sleeves. The bright signs attach to a dog’s leash and alert others to the dog’s particular needs or disposition. Color-coded, they feature phrases such as “I Need Space” in yellow, “Do Not Pet” in red and “Friendly, Please Say Hello” in green. 9 by 3 inches, made with a waterproof canvas and attach with Velcro. Made in the U.S. Dani Larosee founded her brand after beginning her own reactivity journey with adopted dog Luna. The Boston-based company’s mission is to help every dog owner advocate for their pets so they can focus on having a great life together.
bestfriendsuppliesco.com, hello@bestfriendsuppliesco.com
$20
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What a Catch!
Iceland serves as the global gold standard for sustainable fishing, with science-based catch quotas, Marine Stewardship Council certification, and zero use of antibiotics. So of course MOMENTUM CARNIVORE NUTRITION chose it to source new Air-Dried Icelandic Fish Chew Line. Single ingredient in Cod Fingers (4 oz.), Tiny Cod Twists (3.1 oz.), Diced Cod Bites (4 oz.), Haddock Chews (3 pk.), and Long Cod Chew (2 pk.), all are caught and processed the same day, with gentle air drying preserving natural omega-3 fatty acids, lean protein, and minerals without artificial additives or preservatives. In peggable bags for easy merchandising and grab-and-go displays. Great margins for retailers with strong consumer appeal that sells itself.
momentumcn.com, hello@momentumcn.com
$13.99-$14.99
Convenient Raw
The ANNAMAET Freeze-Dried Raw line features complete-and-balanced dog food formulas designed to deliver the nutritional benefits of raw feeding with everyday convenience. Developed with a board-certified veterinary nutritionist, the minimally processed recipes are gently freeze dried to help preserve the integrity of the ingredients and their bioavailability. Can be served as a complete meal, a nutritious topper, or a high-value training treat. In Turkey & Pumpkin, whole turkey paired with pumpkin in a balanced diet to support healthy digestion; Chicken & Sweet Potato, a meat-rich diet featuring whole chicken as the primary ingredient, delivering high-quality protein to help support lean muscle; and Surf & Turf that combines grass-fed beef with wild-caught whitefish and salmon for a powerful blend of land-and-sea nutrition. 3/16 oz. Made in the U.S.
annamaet.com, info@annamaet.com, (267) 382-0163
$9.99-$47.99
All Tens
Each formula in the new RAWZ NATURAL PET FOOD 10+ Essentials Dry Food for Cats follows a 10 + 10 + 10 nutritional approach, featuring 10 meats, 10 superfoods, and 10 targeted health benefits designed to support comprehensive feline wellness. Crafted with whole-food, high-quality animal proteins but no turkey or chicken meal, they align with continued consumer demand for minimally processed, protein-rich pet nutrition. In Fish & Dehydrated Fish Recipe and in Turkey, Salmon & Dehydrated Whitefish Recipe. 1.75, 3.5, and 7.8 lb.
rawznaturalpetfood.com, (844) 480-8672
$18.49-$69.99
For (Humming) Bird Watchers
Stores that sell wild bird supplies will appreciate the high-tech approach to birdwatching that the FEATHERSNAP Smart Hummingbird Feeder allows. The device blends state-of-the-art camera technology with ornithologist-trained AI bird identification to offer a deeply engaging experience. It captures crisp, high-resolution photos and videos, with a wide field of view that gives users an up-close look at all the action. Integrated solar panels keep the camera’s USB-C battery powered, and the 1-L feeder withstands harsh weather, ensuring reliability and long-lasting performance. The feeder pairs with FeatherSnap’s app, enhancing the experience with a range of premium features: Users can access AI-powered bird identification, get expert insights, share pictures and videos, organize images in a personalized Bird Book, and play bird-lover games and trivia.
feathersnapcam.com, (218) 282-7121
$149.99
For Growing Puppies
A PUP ABOVE introduces Puppy Recipe, the company’s first gently cooked, sous-vide recipe formulated specifically for growing pups. Using 100% human-grade ingredients, including cage-free chicken, Icelandic fish oil, bone broth, and non-GMO veggies, the recipe delivers DHA, omega-3s, and essential nutrients to support healthy growth and development. In 1, 3 and 7 lb. Made in the U.S.
apupabove.com, contact@apupabove.com, (512) 846-9372
$14.99-$84.99
Now For Kitties
CALIFORNIA CAT KITCHEN, sister brand to CALIFORNIA DOG KITCHEN, launches with a fresh-frozen, gently cooked, vegetable-free food line for adult cats. In Beef & Pollock and Chicken & Salmon, both are made with wild-caught fish and available in smooth and ground textures. Formulated to meet AAFCO Cat Food Nutrient Profiles for adult maintenance. 5 oz. Made in the U.S. Training through Retail.Pet, ISO discounts, in-freezer shelf-talkers, in-store demos, and a generous sampling program available.
californiacatkitchen.com, ilya@californiacatkitchen.com
$7
For Designer Doggies
The HAUTE DIGGITY DOG Dogior feeding bowl elevates everyday mealtime. Crafted from durable, food-safe melamine, it proves lightweight yet sturdy, with a non-slip rubber base that helps prevent sliding and tipping. Holds 23 oz. Dishwasher safe.
hautediggitydog.com, info@hautediggitydog.com
$29.95
It’s PSL Season!
Because pups can’t enjoy a traditional pumpkin spice latte, WOOF offers the Pumpkin Spice HonestChew Antler. The limited-edition version of Woof’s best-selling, plant-powered chew comes infused with delicious pumpkin spice flavor. It’s also splinter-resistant and free from nylon and petroleum. In S, M, L.
$9.99-$19.99
Functional Yo
YowUp! Yogurt for Cats from ETHICAL PRODUCTS serves up a 100% human-grade, low-fat treat with 0% lactose and no added sugar. Its shelf-stable formula requires no refrigeration, making it easy to store and serve anytime. Designed to support digestive health, immune function, and hydration, YowUp Yogurt comes in a convenient, mess-free pouch for everyday use. In Digestive Support and in Skin & Coat Support with salmon. 3 oz.
ethicalpet.com, (800) 223-7768
$4.49
What Smell?
An orange cat named Leo Di-Cat-Prio who loved to mark inspired the creation of PISS OFF+ Odor, Stain & Allergen Eliminator. The professional-grade spray works on any odor, including pet accidents, smoke, mildew, and food, while also helping to reduce allergens such as pet dander and dust mites. The non-toxic, non-corrosive, non-reactive, fragrance-free formula proves safe for use on both hard and soft surfaces, and it became Carpet and Rug Institute Certified after extensive odor elimination and carpet-extraction testing. 32 oz. Made in the U.S. Onboarding, product education, POP materials, social media assets, demo support, and marketing resources available.
pissoffplus.com, sryan@sorite.com
$22.99-$25.99
Exotic Possum
ZEALANDIA PETS Brushtail Cat Food uses sustainably sourced brushtail meat as a unique novel protein. Rich in natural nutrients and highly palatable, the premium, grain-free New Zealand-made wet cat food supports healthy digestion, muscle development, and overall wellbeing for cats of all life stages. Attractive retailer margins, introductory promotions, POP materials, product education and staff training, social media support, sampling programs, and ongoing sales assistance are available. 3.2/6 oz.
zealandiapets.com, (310) 299-9529
$3.63/$5.45
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