Play Pet Brands (formerly P.L.A.Y.) and Cabot Creamery are serving up two new “menu items” in their food-inspired collection: the Whipped Cream Crinkler and the interactive Vermont Cheddar Shredder.
Building on the Seriously Sharp Squeaker, these toys offer pups a taste of the good life — perfect for a sharp game of fetch or a sweet afternoon of crinkling.
Each toy delivers a unique play experience. The Seriously Sharp Squeaker combines soft plush with squeak and crinkle sounds for classic toss-and-tug fun. The Whipped Cream Crinkler features both crinkles and a squeaker to keep pups engaged. The Vermont Cheddar Shredder adds an interactive twist, with shredded cheddar pieces that pull out from the back and double as a hiding spot for treats, encouraging active play and enrichment.
“If you’re a dog parent like me, you know they’re not just pets — they’re family. And if you’ve ever enjoyed a delicious bite of Cabot cheese, you also know there’s probably a hopeful pup right at your side,” said Liz Suchy, VP Marketing at Cabot Creamery. “That’s what made it so fun to create a playful toy collection inspired by some familiar Cabot products, just for them.”
“As we step into this next chapter as Play Pet Brands, expanding our partnership with Cabot feels like a natural fit as two purpose-driven B Corps,” said Will Chen, CEO and Co-Founder at Play Pet Brands. “These new additions create a more well-rounded collection, bringing together interactive play and thoughtful enrichment that dogs will truly love.”
As with the original Seriously Sharp Squeaker, each toy is filled with PlanetFill® eco-friendly stuffing made from 100% post-consumer recycled plastic bottles, features AZO-free dyes, and meets the same rigorous safety standards for a worry-free play experience. All toys are machine washable and dryer friendly for easy care.
The collection, featuring the Seriously Sharp Squeaker, Whipped Cream Crinkler, and Vermont Cheddar Shredder, will retail for $12 each and be available on the Play Pet Brands website, Cabot Creamery website and in select retailers starting August 1.
