Pet Age, a leading B2B media brand that appeals to the pet supply, merchandising and service market, is expanding its portfolio with the launch of the Pet Age 500, a new annual publication recognizing 500 of the most significant products and social media influencers in the pet care community. The publication is set to debut on November 1.
The products recognized in the Pet Age 500 are carefully selected through a rigorous evaluation process that draws on the editorial resources and industry expertise of the B2B media brand — as well as industry analysts, retailers, groomers, manufacturers and other pet care professionals — to identify and profile the goods that are shaping the direction of pet care.
To preserve the prestige and exclusivity of the honorees, each Pet Age 500 category features a limited number of products, making every recognition a meaningful distinction.
The list is intended to reflect the full scope of the industry — spanning food, treats, accessories, health supplements, grooming essentials and more — across the aquatic, bird, cat, dog, reptile and small animal sectors. It will include merchandise from longtime manufacturers as well as products from emerging brands.
“Today’s companion animals are enjoying their best lives thanks to the pet care industry, which is driven by remarkable products being created by talented brands, and no single publication has brought them all together in one place before,” said Glenn A. Polyn, editor in chief of Pet Age. “The Pet Age 500 is designed to do just that.”
The publication, available in print and digital copies, will be produced annually and will leverage the combined reach and relationships of Pet Age, which for more than 50 years has served a broad audience of retail buyers, suppliers, designers and other industry professionals.
For more information or for sponsorship opportunities, please contact account executive Juliana Hefford at [email protected] or by calling 310-507-4605.
