BARK Air, a pioneering dog-first hospitality and aviation service, is debuting the first-ever luxury in-flight dog grooming service, in partnership with all-natural, luxury pet brand PRIDE+GROOM.
BARK Air took flight in May 2024 with service between New York, Los Angeles, and London. Since then, the airline has expanded its services to Paris, Lisbon, Madrid, Seattle, South Florida and San Francisco, making it even easier for more dogs to fly comfortably alongside their parents.
The first-of-its-kind collaboration will introduce a dedicated, in-flight grooming service from the BARK Air concierge team, ensuring all dogs are properly pampered during their travels.
The new partnership will feature signature products from PRIDE+GROOM, including:
- THE SWIPE, an extra-gentle antiseptic wipe to freshen coats between baths.
- THE BATH BRUSH, a massage brush designed to stimulate natural oils for a healthy looking coat.
- THE BALM, a moisturizing paw and nose balm perfect for long flights.
At the heart of BARK Air is a hospitality model that puts dogs first. Every journey begins with a concierge team dedicated to understanding each dog’s unique needs, from temperament to travel history to their favorite music. Whether preparing in-flight treats, providing calming aids or navigating international travel logistics and protocols, the experience is designed to be seamless, thoughtful, and bring shared joy to dogs and their humans. More than a service, BARK Air is a new standard in how dogs and their humans explore the world together.
Every BARK Air ticket also now comes with a complimentary natural pet cologne, PROUD Signature Scent. With notes of bergamot, citrus and ylang ylang, this fresh, unusual pet perfume keeps pups feeling refreshed from takeoff to touchdown.
Building on BARK Air’s mission to redefine pet travel standards for the industry, as well as the trend of pet owners continuing to go the extra mile for their companions with 95% of pet owners prioritizing the health and wellness of their pets despite economic pressure, according to Elanco Animal Health, the collaboration brings together two like-minded brands committed to raising the standard of canine care. Together, the experience transforms the journey itself into a luxury experience and sets a new benchmark for pet hospitality.
