(PRESS RELEASE) MARKHAM, IL — Evanger’s Dog & Cat Food Company and Against the Grain Pet Food are making it even more rewarding for independent pet retailers to discover new products at SuperZoo 2026 with exclusive, limited-time show specials designed to drive category growth and introduce innovative offerings. Retailers are invited to visit Booth #3711 to learn more about the brands’ newest products and take advantage of these exclusive show offers.
Available exclusively to retailers attending SuperZoo, this year’s promotion features 15% off select Evanger’s and Against the Grain products, with an additional 10% discount when qualifying new SKUs are added to the same order.
The promotion encourages retailers to stock proven best-sellers while expanding their assortment with several of the brands’ newest innovations.
Qualifying New Products Include:
Evanger’s
- EVx Jerky Treats: Bridging the gap between solution-driven supplementation and reward by delivering science-backed functional nutrition in a soft, irresistible jerky treat.
- EVx Functional Dog Food Recipes: One of the first canned dog food lines to combine prebiotics and postbiotics in science-backed recipes that promote digestive, immune, and overall wellness.
Against the Grain
- Happy Cakes for Dogs & Cats: Interactive, no-bake celebration cakes that let pet parents create special treats at home to celebrate a special day or the every day.
- Slow Cooked Meaty Shreds Kibble Toppers: Protein-rich toppers in hydrating natural broth that add flavor and variety to everyday meals.
Our SuperZoo promotions are designed to reward our retail partners while giving them an easy opportunity to introduce exciting new product innovations to their customers,” said Holly Sher, Owner of Evanger’s Dog & Cat Food Company. “These show specials allow retailers to stock trusted favorites while discovering innovative additions that reflect today’s trends in premium nutrition, functional feeding, and pet humanization.”
The show specials are available through participating distributors and apply to eligible products outlined in the official SuperZoo order forms. Retailers may place qualifying orders directly at the Evanger’s and Against the Grain Booth #3711 during SuperZoo or through their participating distributor’s promotional ordering process.
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Evanger’s and Against the Grain continue to invest in product innovation while remaining committed to the quality, transparency, and family values that have defined the brands for generations.
Retailers attending SuperZoo are encouraged to visit Evanger’s and Against the Grain at Booth #3711 to learn more about the featured products, meet the team, and take advantage of these exclusive show-only savings.
For more information, visit evangersdogfood.com or againstthegrainpetfood.com.
About Against The Grain
Against the Grain Pet Foods is indisputably the highest-quality product line available, and no other company can compare. Taking a unique approach, and unlike 95% of other brands, Against the Grain actively participates in the manufacturing process for its products. This gives us accessibility and the ability to create totally unique and innovative products. Our manufacturing plant adheres to the highest standards of preserving our natural resources. For example, natural light (skylights) dominates our plant, and our retail packaging has the maximum amount of recyclable materials. All packaging materials are recycled, resulting in our conscious efforts to be socially and economically responsible. For more about Against the Grain, visit www.againstthegrainpetfood.com. And sniff us out on Facebook and Twitter
About Evanger’s Dog and Cat Food Company
Founded in 1935, Evanger’s Dog & Cat Food Company is a privately held, family-owned, and operated pet food company. For over 90 years, Evanger’s has been dedicated to improving the health, longevity, and quality of life of pets through carefully crafted nutrition—while continually pushing the category forward with an “idea lab” mindset that has helped inspire and introduce bold, first-to-market innovations in pet food. Evanger’s proudly partners with independent pet retailers nationwide. To find a retail location near you, visit www.evangersdogfood.com/stores. To learn more, visit www.evangersdogfood.com. Sniff us out on Facebook and Instagram
