(PRESS RELEASE) CHILLIWACK, BC — Petcurean, the award-winning manufacturer of premium pet food brands Go! Solutions, Now Fresh, Gather and Summit, introduces a range of innovations designed to expand its fastest-growing formats and meet emerging pet health needs at SUPERZOO. Among the products debuting are Go! Solutions Healthy Aging Salmon + Duck recipes for dogs and cats, which are the first recipes in a new sub-brand created to address a growing need for targeted adult-to-senior pet nutrition, along with a New Zealand grass-fed beef recipe as part of its top-performing Go! Solutions Skin + Coat Care sub-brand. This marks the first beef offering in the Go! Solutions portfolio. Petcurean is also expanding its popular Now Fresh Good Gravy line with wet food recipes in cans for dogs and cats, as well as new large breed adult and small breed senior kibble recipes for dogs, and a senior cat kibble recipe.
Market research shows that aging ranks among the top four concerns for North American pet owners. To address this, Go! Solutions Healthy Aging Salmon + Duck with Grains for Adult and Senior Dogs and Go! Solutions Healthy Aging Grain-Free Salmon + Duck for Adult and Senior Cats provide proactive nutrition support while the signs of aging are still subtle, helping maintain vitality, mobility, cognition, and energy so they can thrive throughout adulthood and into their senior years. Each recipe features fresh salmon as the first ingredient along with fresh duck, Niacin for energy production and cellular health support, L-arginine for healthy brain and cognition support, Omega-3s for healthy joints and mobility support, a custom antioxidant blend of fruit, vegetables, and spices for immune health support, and more. An advanced chelated mineral blend also offers mobility and paw pad health support.
Following the successful introduction of beef to the Now Fresh collection last year, Petcurean is expanding its Go! Solutions Skin + Coat Care line to include a beef recipe. Go! Solutions Skin + Coat Care Beef Recipe with Grains is made with premium-quality New Zealand grass-fed beef, Omega-3s and 6s to support a strong skin barrier, healthy and shiny coat, and Vitamin E to protect cells from damage to support healthy, resilient skin. It also uniquely features Zinpro ProPath mineral blend to promote the skin’s natural healing process and paw pad health.
“We all want our dogs and cats to live happy, healthy, and long lives. This belief is what drives us to relentlessly pursue better nutrition solutions,” says Theresa Lantz, Nutrition Manager at Petcurean. “As pet parents increasingly seek targeted, functional nutrition to support concerns like skin and coat health, food sensitivities, gut health and aging, we’re responding with a proactive approach through innovative, science-led recipes designed to support pets’ wellbeing. For our Go! Solutions Healthy Aging Salmon + Duck recipes, that also means helping bridge the gap between adult and senior life stages and supporting age-related health needs before they become more pronounced, so pet parents can enjoy a long and healthy life with their furry family members.”
Petcurean also recently launched Now Fresh Good Gravy wet food in cans for dogs and cats. Made with a bone broth gravy, these recipes can be fed as a complete and balanced meal or as a kibble topper, and can be served straight from the can. The collection includes versatile minced recipes that can be fed as-is or mashed with a spoon to create a smoother texture. The recipes are also rich in moisture from bone broth gravy to support healthy hydration. Recipes for cats are available in 3 oz cans and retail for $1.99 USD, and recipes for dogs are available in 12.5 oz cans and retail for $4.49 USD. They can be purchased online and at pet specialty stores in the US and Canada.
Now Fresh Good Gravy wet food recipes are formulated in a variety of textures and flavors.
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For cats, these include:
For dogs, these include:
The Now Fresh Good Gravy line extension also continues with the launch of Good Gravy Beef Recipe for Large Breed Dogs, Good Gravy Salmon Recipe for Small Breed Senior Dogs, and Good Gravy Chicken Recipe for Senior Cats. Each new recipe was developed in response to evolving consumer demand, with beef and chicken ranking among the most sought-after premium proteins for pet parents, large breeds representing 43% of the dog population, and senior nutrition emerging as the second-largest life stage recipe category by purchase. Coated in savoury bone broth, Good Gravy can be served dry or mixed with water to create a rich, hydrating gravy, and is made with fresh, de-boned meats, nutrient-rich fruits and veggies, and no by-product or meat meals, added artificial flavours, colours, or preservatives.
“At Petcurean, we are dedicated to delivering science-led, tailored nutrition that meets the unique needs of pets at every life stage and breed size,” continues Lantz. “Innovation has always been at the heart of what we do, and SUPERZOO is the perfect opportunity to showcase how we’re translating emerging consumer and pet health trends into meaningful product innovation. We’re excited to connect with our retail and distribution partners from around the world, introduce our latest recipes, and continue learning from the evolving needs of the pet specialty industry.”
The following recipes will start shipping in late August 2026:
Petcurean will be exhibiting at SUPERZOO from August 12-14, 2026 at their newly redesigned booth #3720. On August 13 from 2pm – 4pm, Petcurean will host a ‘Drinks & Deals’ event at their booth, where retailers can enjoy refreshments while connecting with Nutrition Manager Theresa Lantz and learning about Petcurean’s new product innovations, along with gaining access to exclusive show deals.
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About Go! Solutions
Go! Solutions is a premium dog and cat food brand offering solutions-oriented recipes crafted by expert pet nutritionists. Made with premium-quality ingredients, Go! Solutions recipes are formulated to address common dietary needs and preferences. With a drool-worthy flavor that pets love, each nutrient-dense recipe is carefully crafted to support a wide range of health and wellness needs. With recipes tailored for everything from food sensitivities and digestive health to skin & coat support, Go! Solutions provides relief to pet parents looking to help their pets look and feel their best. Go! Solutions is part of the Petcurean Pet Nutrition family of premium pet food brands. For more information, visit go-solutions.com.
About Now Fresh
Now Fresh creates premium pet food recipes for dogs and cats, made with fresh, deboned meats and fish and no meat or by‑product meals. With recipes that are cooked only once to help preserve nutritional integrity and flavour, each nutritious recipe offers fresh food benefits with the convenience of kibble and wet formats. Now Fresh recipes are formulated to be complete and balanced for pets of different sizes and life stages, with irresistible flavour that pets love. Now Fresh is part of the Petcurean Pet Nutrition family of premium pet food brands. For more information, visit nowfresh.com.
About Petcurean
Petcurean Pet Nutrition is a nutrition-first pet food company with more than 25 years of trusted pet nutrition expertise and deep Canadian roots. Dedicated to helping pets live happy, healthy, long lives, Petcurean creates science-led, purpose-built nutrition for dogs and cats, backed by trusted quality and accessible education. Through its portfolio of brands Go! Solutions, Now Fresh, Gather, and Summit, Petcurean helps pet parents make confident nutrition choices for their pets’ needs, life stages, and everyday wellbeing. For more information, visit petcurean.com.
