How were your dental product sales in first quarter 2026 compared with first quarter 2025?
Rank these dental product types by sales, with 1 being your top seller and 9 the bottom.
By percentage, what are your dental product sales for each?
Do you host anesthesia-free dental cleanings at your store?
Does the National Animal Supplement Council (NASC) Quality Seal factor into whether you carry a product?
Does the Veterinary Oral Health Council (VOHC) Seal of Acceptance factor into whether you carry a product?
REATILER WISHLIST
What do you wish existed in the Dog & Cat Dental Product category?
A non-starch-based chew that really works. My non-raw-feeding customers are still convinced that kibble cleans teeth even after we explain why it doesn’t. They will not go for raw meaty bones and necks. — Jodi Etienne, Razzle Dazzle Doggie Bow-tique, Bradley, IL
Disposable flossers for dogs. — Paula Gorman, Pet Supplies ‘N’ More, Muskego, WI
“Single-use” squeezable treats meant for daily use with a toothbrush. It’s the only way I’m able to brush my kitties’ teeth. — Jennifer Flanagan, Pacific NW Pets, Sherwood, OR
A chewing product that focuses on front and canine teeth. Most chewing products are for back teeth. — Theresa Moreno, For Healthy Pets, Montgomery, AL
Vet support — it’s like every other customer says, “Oh, my vet said not to …” — Ashley Lancaster, Hot Diggity, Barnstable, MA
Cats are so picky and don’t like crunchy treats, and often don’t like things added to their food. A soft dental treat for cats that actually works would be amazing! — McKenna Burzimati, Roxie’s Barkery, North Adams, MA
Treats or foods that have natural enzymes to prevent tartar buildup. — Paul Lewis, The Green K9, Mount Dora, FL
A way to get more people to understand how important it is to address dental health consistently in young pets so they can avoid expensive dental procedures in the future. — Corey Heenan, Boutique and Pet Spa, Altamont, NY
Different chews that are made from natural products, more frozen bone options. — Jeanne Romanello, Pawradise, Estero, FL
Something like a water flosser for pets. — Kris Lamoreaux, Healthy Pets Mountain West, Cottonwood Heights, UT
Better dental chews that aren’t too hard for a dog’s teeth, but also promote the chewing of the treat (and actually help with bad breath). — Natalie Bosch, Albany Pet Hotel, Albany, OR
A really safe dental chew that actually works as well as brushing, chewing real bones. — Andrea Demmons, The TailGait Market, Asheville, NC
Water additives that actually work or taste better. We have yet to find one that is palatable with proven results. — Roxane Cann, The Dapper Hound, Mount Airy, NC
Something that works for both dogs and cats that is fully tasteless. — Molly Taylor, Molly’s Mutt House, Houston, TX
More non-chicken toothpaste, lots of chicken allergies. — Lori Colburn, Natures Pet Market Orenco, Hillsboro, OR
Prescription dental food being available to independent retailers. — Tiffany Brown, Becker Pet & Garden, Detroit Lakes, MN
More testing on products that they can provide to the retailer. Kailee Ray, Pet Nutrition Center, Carlsbad, CA
More bulk. Packaged chews may provide economies, but often pet owners would like to try before committing to large quantities. — Robert L. Critselous, Drooly’s Dog Bakery, Bentonville, AR
Fleece-based chew toys (no-to-low pile, hard-to-tear fleece). Liquid food additives (maybe something mixed with probiotics or immunity/kidney supplements to reduce plaque in the blood system). — Megan Kurzweil, Forepaws, Minooka, IL
Dental chews that aren’t mostly starchy filler and actual evidence that kibble does (or doesn’t) help clean teeth. — Cassie Nilsson, The Mill Stores, Whiteford, MD
Something for puppies, most don’t do anything until it’s too late. — Taylor England, Earthwise Pet Lake Nona, Orlando, FL
Products that dogs are more excited to have in their mouths. — Dawn Hanner, Eastside Dog, Redmond, WA
Braces for dogs. LOL. — Emeteria Lozano, SBC Bully and Feedstore, Alamo, TX
Dental treats not full of potato or rice. — Beth Staley, Happy Dog Barkery, Downers Grove, IL
More good-quality chews that don’t have iodine in them, and aren’t just flour of some sort. — Diana Farrar, Fifi & Fidos Pet Boutique, San Antonio, TX
Cleaner-ingredient chews, more natural and limited ingredients. — Jennifer Larsen, Firehouse Pet Shop, Wenatchee, WA
